From:                              Jewish Federation of Greater New Bedford

Sent:                               Friday, February 07, 2014 1:01 AM

To:                                   'New Bedford Jewish Federation'

Subject:                          The Bulletin

The Bulletin - A Community Update for February 7, 2014



Boycott, Divestment; Scarlett Johansson; and Super Bowl XLVIII!  Oh, my!


It’s not every day that The Bulletin opens with a photo of an actress who channels Marilyn Monroe’s allure and appeal.  But when that actress’s Super Bowl story outshines those about the antics of the Seahawks’ Richard Sherman or the Broncos’ Peyton Manning, that day has come. 

Scarlett Johansson, actress and former-Oxfam supporter who also just happens to be Jewish, was hired by SodaStream, an Israeli company, to do a Super Bowl commercial to shake up the carbonated beverage industry.  And shake things up she did. 

SodaStream, which is manufactured throughout the world, has a factory in Mishor Adumim, a Jewish settlement outside Jerusalem.  It did not take long for the Boycott, Divestment and Sanctions movement (BDS), which seeks to end Israeli occupation through economic and political pressure, to direct some of its anti-SodaStream invective at the actress.  (The overwhelming majority of employees at that factory are Palestinians and Israeli Arabs, but why let facts ruin a good story.)

Since the Super Bowl, Pink Floyd’s Roger Watters has joined the fray and unintentionally amped up publicity for both SodaStream and Ms. Johansson by publicly accusing the actress of ignoring the rights of Palestinians in her role as spokesperson.

Jewish and secular publications have published stories about the brouhaha both prior to and post game day.  I am sharing a few articles for more in-depth reading on the tale of the fizzy drink appliance, the activist actress and Israel.

  1. New Jersey Jewish News Editor Andrew Silow-Carroll
  2. Harvard Business Review
  3. The Lede


Upcoming at UMass Dartmouth Center for Jewish Culture

On Tuesday, February 25, from 2:00 – 3:30 PM in the Claire T. Carney Library Grand Reading Room, Dr. David Kertzer of Brown University will speak on "The Vatican, the Pope and the Path to Italy's 1938 Racial Laws."  The lecture, free and open to the public, will be based on Dr. Kertzer’s book, recently published by Random House.


2013-14 Annual Campaign – More Thanks

Pledges and gifts to the 2014 annual campaign continue to come in.  Thank you for your generous support.

If you have not yet made your contribution, please consider making your pledge or contribution today.  

Shabbat Shalom,


The Bulletin is a weekly email from Amir Cohen, Executive Director of the Jewish Federation of Greater New Bedford.  I welcome your feedback at