Earlier this month Kayco, formally known as the Kenover Marketing Corporation, announced that it had reached an understanding with the Manischewitz Company to acquire its panoply of products. An industry expert attributed the planned merger to Manischewitz's decline as "the old-time Manischewitz customer has passed on."
You know the writing's on the wall when you can't even sell potato chips: "Manischewitz's loss of market share has benefited some people. Masbia, which runs three soup kitchens and food pantries in Brooklyn and Queens, recently received a trailer-load of donations of potato chips and other products. With Wise potato chips bearing an OU seal, Manischewitz had been unable to sell its chips during the Passover season."